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Dance Boss Podcast

Nov 18, 2021

Why is market research so important in my online dance business?

I get this question from clients all the time.

Here’s what I tell them:

You don’t really know what your audience wants unless you ask them.

Market research can guide you if you let it, and today I have a great example of that.

In episode #163 of the Dance Boss Podcast, I sit down with Gina McFadden, author, wellness coach, dance educator and yoga instructor. We dive into Gina’s upcoming book, why she is writing it, her writing process, and who it is for.

We also talk about Gina’s first plans for the book, and how she allowed market research to change that direction so she could better serve her community.

Gina also gives us a relaxing, uplifting meditation freebie. Click here to check it out and, “see yourself accomplishing your dance goals while tapping into your inner joy.” 


Click here for show notes


Zero Gravity, the Experience created by Emily Rossetti is a dance convention for ages 12 and Up, being held on November, 21st 2021 in Summit NJ. For more information visit and use code ZGXDANCEBOSS when registering for 5% OFF!

Join Apolla Performance LIVE this and EVERY FRIDAY at 2 pm EST for Beyond the StEPS, where they tackle the big questions facing the dance community.

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