Preview Mode Links will not work in preview mode

Dance Boss Podcast

Oct 14, 2021

Do you have anxiety around niching down?

It’s like in dance class when a student isn’t executing a tendu devant property...

Example 1: 

Teacher: point your toe hard

Student: 🤷🏽‍♀️

Example 2: 

Teacher: lead with your heel, massage your toes on the floor, extend through the top of your ankle 

Student: 💡

The same goes for niching down!

When you are vague people can’t connect the dots and in return, sales suffer. Just like when you are vague in giving a correction and student growth suffers.

When you are specific with your niche you are giving people a pathway to see if what you offer is actually what they need.

In episode #158 of the Dance Bos Podcast, I tell my story about when I first started my online dance business and was trying to serve everyone.

I also talk:

  • Fears behind niching down
  • Why niching down is so important
  • And, understand the difference between niching, messaging, positioning

Now tag me on IG @erinpride and tell me, do you have anxiety around niching down in your online dance business?


Click here for show notes


Join Apolla Performance LIVE this and EVERY FRIDAY at 2 pm EST for Beyond the StEPS, where they tackle the big questions facing the dance community.

IG/FB @Apollaperfomance


DancePreneur Academy is Currently Closed!

I am focused on helping dance specialists create 5K consistent months with my signature virtual group training program.

BUT fear not friend, I'll be back… in the meantime, join the waitlist.