Oct 14, 2021
Do you have anxiety around niching down?
It’s like in dance class when a student isn’t executing a tendu devant property...
Example 1:
Teacher: point your toe hard
Student: 🤷🏽♀️
Example 2:
Teacher: lead with your heel, massage your toes on the floor, extend through the top of your ankle
Student: 💡
The same goes for niching down!
When you are vague people can’t connect the dots and in return, sales suffer. Just like when you are vague in giving a correction and student growth suffers.
When you are specific with your niche you are giving people a pathway to see if what you offer is actually what they need.
In episode #158 of the Dance Bos Podcast, I tell my story about when I first started my online dance business and was trying to serve everyone.
I also talk:
- Fears behind niching down
- Why niching down is so important
- And, understand the difference between niching, messaging, positioning
Now tag me on IG @erinpride and tell me, do you have anxiety around niching down in your online dance business?
Join Apolla Performance LIVE this and EVERY FRIDAY at 2 pm EST for Beyond the StEPS, where they tackle the big questions facing the dance community.
www.apollaperformance.com
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